Is Natural Feel For Aesthetics a Must?

I sense some people feel doomed that design is not their realm because they are not “naturally gifted” with a feel for aesthetics. The legendary Johannes Itten put it this way in his seminal work The Art of Color:

“In the realm of aesthetics, are there general rules and laws of color for the artist, or is the aesthetic appreciation of colors governed solely by subjective opinion? Students often ask this question, and my answer is always the same: “If you, unknowing, are able to create masterpieces in color, then un-knowledge is your way. But if you are unable to create masterpieces in color out of your un-knowledge, then you ought to look for knowledge.”

“Doctrines and theories are best for weaker moments. In moments of strength, problems are solved intuitively, as if of themselves.”